The year of Adventure 2016 - Visit Wales

So 2016 is the Year of Adventure for tourism here in Wales. The year of adventure is the first of three thematic years (2017 - Year of Legends, 2018 Year of the Sea) identified by Visit Wales as a coordinated way of marketing Wales and all that we have to offer. The thinking behind the themed years is:

'Thematic years are designed to motivate the people of Wales, galvanise the industry and inspire target markets to think differently and visit Wales now.'

When you first think of the year of adventure, we're sure what comes to mind is high adrenaline adventure such as coasteering, zip lines or mountain biking. However an adventure can be what you interpret it as, a cultural adventure, a family adventure a food adventure. 

So you're probably thinking by now, what has this got to do with me? Well if your business is in the hospitality or tourism industry in Wales then there are ways you can and should get involved. The Year of Adventure is an opportunity for all businesses to promote themselves and what they have to offer visitors to Wales. 

To help you be a part of the Year of Adventure, Visit Wales have produced a guide for businesses which gives you suggestions on how you can become involved in the campaign. Here we cover a snap shot of some of the things you could be doing to become a part of the Visit Wales Year of Adventure 

• Social Media - Use the following #'s on social media and join the conversation 

#findyourepic
#walesadventure 

• Follow Visit Wales' industry account on Twitter for regular updates @visitwalesbiz
  
• Great Weekend of Adventure (2nd and 3rd of April) - The aim of this weekend is to work together and create a critical mass of adventure-themed events, activities, competitions, special offers and discounts in different localities, and across Wales. Think about how you can get involved now and let Visit Wales know what you're doing. 
  
• Keep Visit Wales in the loop - if you have any adventure events, activities or news then let Visit Wales know by contacting them on yearofadventure@wales.gsi.gov.uk

If you are looking at organising any Year of Adventure campaigns and looking for that extra pair of hands, contact us on info@sblashpr.co.uk to see how we can help.